About the Project

We’ve created the visual identity and packaging design for the Tsamma brand, a kind of watermelon cultivated in the Kalahari desert, their people use this fruit as a way of surviving the hard desert environment.

To design the Tsamma brand, we were inspired by ethnic and african drawings and used the seeds fromm the watermelon, unifying the fruit and the art.

Take a look.

More Details


  • Branding
  • Packaging


  • Tsamma