About the Project
Prisma is an online platform which aims to promote and sell works of independent artists producing contemporary art in Brazil.
To find the element that brings the identity to Prisma, we worked with the addition of colours and shapes of the letter M, which is present in both languages of the brand.
The mixture of colours is an essential tool for the art, without it, the nuances would never be found.
Another purpose for the symbol is the intertwine of the parts which form the triangular shape. These parts would be the artist, who, when put together, create the Prisma.
- Redfern Media